Examples of Goodwin's Conventions

Goodwin has a number of conventions he states are commonly used in music videos

1. Goodwin's first convention about music videos is; "There is a relationship between the lyrics and the visuals illustrating, amplifying or contrasting the lyrics" Here is an example of music video that supports Goodwin's idea; 

This Video Shows a relationship between the visuals and the lyrics as when the artist sings; "pulls me closer," the visuals show a couple pulling each other closer.

2. Goodwin's second convention is; "There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contrasting the music" This is an example of the music being reflected in the visuals of a music video as the scene changes as the music and instruments change.

In this clip, as more instruments are introduced and the music becomes louder the visuals also change to match the music.

 

3. "Genres are complex and diverse in terms of iconography"
The genre of this video is rock there the video has some rock stereotypes such as the scenes of a rock band playing music, which is very iconic, and the spiked hair.




4. A lot of close-ups of the artist/ vocalist.
This is an example of a video that supports the theory



5. Voyerism is present especially in the treatment of women.
This music video show that voyerism as the artist appears to not know that the camera is there, this is shown by the fact that she does not look at the camera.