cuts in music videos which supports Carol vernallis's conventions of the music video genre, the cuts are also edited to fit the beat of the music which supports Goodwin's conventions of music videos.
This clip also supports vernallis's theory that the characters tend to move to the music/dance. It also supports the concept that there tends to be a lot of camera movement within the video which is shown in this video when the camera rotates. The movement in this video also creates a unique style which is another Vernallis concept.
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