Carol Vernallis

1. Vernallis states that music videos are a visual response to the music and the narrative of the music video doesn't always have to be complete (it may be fragmented with disjointed structure. montage style)
2. Vernallis says that the editing may match the beat or the musical phrases and the video my break rules of continuity editing which is a convention music videos.

Examples of editing used in music videos;
-Jump cuts
-Breaks of the 30 degree rule
-Breaks of the 180 degree rule
-Cutting against the movement
-Cutting with the lyrics
-Extreme jumps in time and space
-Extreme changes in pace
-Juxtaposed frames
-Graphic matches
-A style of editing that runs through the video and is distinctive to the video

3. Extreme shots are used and a style of framing and movement runs through the video that is distinctive to the video.
The camera may move to the music/lyrics.

4. Actions may not be completed or may be interrupted.
character tend to move to the music.
Some frames are more important then others and some frames may be unnecessary