Amira's A2 music video Yellow flicker beat final

Yellow Flicker Beat, first draft

Making my Digi-pak

 The way in which I achieved the front cover of my
digi-pak is by first, using the liquifying tool on the actors face (which I removed from the original background) I then layered the original picture of my actors face on top of the liquified face and used one of my brush tools to remove parts of the original face whilst revealing some of the liquified face.











For the Back panel of my digi-pak I used part of the same images that I used for the front of my   digi-pak. This creates an illusion that that parts of the actors face is being blown into the next panel.

I also used the same image for my magazine advert. I did this by saving the image as a JPEG and placing it in a new photoshop project.

Audience theory

Psychologist Bandura created an experiment where children from Stanford nursery were made to watch a clip of adults violently attacking a "bobo doll". The children were then left in a room where there was a bobo doll of there own that they could play with. Bandura found that due to watching adults being violent towards the bobo doll, the children were more likely to display aggressive behaviour. This research supports Katz and Lazerfeld's hypodermic needle idea as it shows that children act immediately on what they see in the media. It also promotes the idea that children are very likely to imitate what they see people that they perceive as role models do. 

In opposition to this theory, some theorists would argue that the consumption of violent images may be helpful rather than harmful as it may be a way the audience members release their violent impulses which would make them less likely to imitate violent behaviour.

Shoot

The re-shoot went very well and the lighting was much better the second time due to the time of day.

I laid out the setting so the it had a Gothic look, I also used dark props to emphasize this. I made this particular scene look as though it had been abandoned, to achieve this I paid attention to small details such as the arrangement of the chairs and the wine glasses as well as the cutlery and soviets.

Audience Theory (Katz and Lazerfeld)

The "hypodermic needle" theory implies that media texts have a direct and powerful effect on its audience and can have a huge effect on the behaviour and communication of the them. This effect has also been likened to a bullet as the effects are immediate. Katz and Lazerfeld suggest that media has the power to "brainwash" huge populations.



Example of theory

Goodwin (Star text)

Star text is an important part of an artists image as it gives the audience an idea of who the artist is based on there physical cues such as the artists cloths and make-up. An artists star text can also be seen from some of the things the artist does e.g. things she/he says on social media. Many artist also can be recognised due to small things that make up their star text.