Re-shoot Schedule

I have decided to re-shoot the indoor scenes of my music video on the 9th of January as my artist is available at this time. I did not need to consider the weather as the shot is going to be indoors. I will re-shoot these shot at about 5:00pm as it will be dark outside which would improve the lighting and make the footage look better. I will arrange and lay out the setting at 4:00pm so that I have plenty of time before filming. I will use this time to set up the lights, tripod, camera and design the scene (mainly the dining table scene).

Filming

I shot all of the outdoor scenes for my music video on the 5th of December as planned, however I did not manage to shoot the indoor scenes correctly as the lighting was incorrect due to the time of day (it was too bright outside which disrupted the indoor lighting), therefore I have decided to re-shoot all of my indoor scenes in the evening instead.

Shooting schedule

I was unable to shoot on the 28th of November so I have now arranged to shoot on Saturday 5th December. I have also checked the weather for this date to ensure that it wouldn't rain. The weather is set to be windy but dry, this means that I will be able to shoot all my outdoor scenes on this day. I will start shooting at about 10:00 am to ensure I have plenty of time outdoors before it gets dark, I will try to shoot all of my indoor scenes on this day as well.

Font

These are the fonts that I am considering using for the name of the album on my digi-pak. I have chosen to use a handwritten style font as I think it will compliment the serif font I used for the artists name. From feed-back of my mock-up, I was told that the font I used for the album name was too similar to the font I used for my artists name therefore I have chosen a font that is very different yet have a few similarities e.g. the fact that both fonts are formal.

Out of these fonts, the font that I think will look the best on my divi-pak is "Jellyka Delicious Cake" (the forth one down)

Feedback Of Digi-Pak

From my feed-back, I found that people think that there is too much contrast between the two fonts I used on my front cover. As a result of this feed-back, I could either change the hand written font that I used for the album title or I could change the formal font that I used for my artists name.
I have also been told that the artists name should fill the whole width of the album cover.

I have decided to change the hand written font to a font that is more classic/old fashion as I think that it would go better with the classic serif font.
I have also changed the layout of my font so that it can be seen more easily, here are two ways I have changed the layout.

Name Survey

I had three names that I was considering using for my artist;

Triyo- (because my artist uses triangles to convey the point the her album displays her emotions)

Solé- (because it has connotations of being alone which is well suited to my artist)

Virani- (Is of indian origin and means "alone" which again suits my artists nature)

I conducted a survey to find out what names my target audience members liked the most.

The results from this survey show that my target audience members like the name Solé the most as 80% of the participants picked the name as their favourite. 0% of my target audience picked Virani as their  favourite and many stated that the name was; "too common." Due to this feed-back, I have ruled out the name Virani.



The name that I have decided to use for my artist is Solé due to both the positive response in the survey and my personal preference.

Mock-up

This is an example of how I want the front and back panels of digipak to look. I have created the
disintegrated effect shown in the first panel by layering two of the same images on top of one another and liquifying the bottom one using the liquifying tool. I then used a brush to remove bits of the top layer and reveal some of the bottom layer.


I wanted every panel to look cohesive, therefore I used used the same background colour and the same font, I also incorporated parts of the disintegrating face in each panel.

I based the name of the songs on concepts that could be seen as gothic as well as basing it on my artists personality and feelings.

This image will take up the three back panels of my digi-pak. I have chosen to use images of my artist   and change the opacity of each one to give the illusion that my artist is disappearing which relates to the name of the the album (Disappear) it also gives the panels some coherence.

Shooting schedule

My first day of shooting will be on Saturday 28th November between 3:00pm and 6:00pm. On this day I will film all the shots that take place at my house, therefore I did not have to take into account weather when planning when to shoot.
Before shooting (at about 2:00pm) I will set up all the equipment such as the lights, the tripod, reflectors, costume, make-up etc so that I am prepared to film.

Digipak Ideas

These are a few ideas for my digipak. My album will be entitled disappear therefore I came up with the idea of my artist disintegrating on the front cover, this also relates to the lyrics for my song which suggests that she may want to disappear from society.
I came up with the idea to use triangles in my digipak this is because triangles represent fiery emotions such as; love, hate, empathy and anger in many Tibetan cultures. My artists songs are based on her emotions and feelings therefore I think that she would use triangles to convey that the album will be based on that.

http://symboldictionary.net/?tag=triangle

Shot List

Shot Type	Angle	Movement	Notes
Mid-shot	Eye-level	circular tracking around the actor starting from the back going all the way around ending with direct mode of address.	The shot takes place in the woods and the actor is still (with the lyrics; "mmmmmm")
Mid-shot	Eye-level	Slowly tracks forward toward the actor.	The shot takes place on a dining room table that is fully set. ("mmmmmm")
Mid-shot	Eye-level	Slowly moves closer to the actor.	The actor is looking in a bathroom mirror ("mmmmmm") and starts to sing. ("I'm a princess cut from marble, I'm smoother then a storm")
Mid-shot	Birds eye shot	Slowly moves over the dining table until the shot becomes a mid angle shot revealing the artist sitting on the table.	("and my necklace is of rope, I tie it and untie")
Mid-shot	Eye-level	Slowly moves closer to the actor then circles her	Actor is sitting down in a living with people talking around her room (goes with the lyrics; "people talk to me, but nothing ever hits") then stands up and walks out of frame. (Goes with the lyrics; "I'm done with it")
Mid-shot	Eye-level	Tracks the actor as she walks through the forest	Actor walks through the forest whilst singing ("ooooooo, this is the start, of how it all ends")
Mid-shot	Eye-level	none	Actor is dancing in the forest.  ("they use to shout my name now they whisper it, Im speeding up, and this is the red orange yellow flicker beat sparking up my heart")
Mid-shot	Eye-level	Moves closer to the actor then moves further away from the actor	The actor is sitting at a dining table singing ("I dream all year, but theyer not the sweet kind, and the shivers move down my shoulder blades in double time")
Mid-shot	Eye-level	Moves closer to the actor then moves further away from the actor	The actor is in a bathroom looking in a mirror whilst singing and moving to the music("and now people talk to me, i'm slipping out of reach now, people talk to me and all their faces just blur But I got my fingers laced together and I made a little prison And i'm locking up everyone who ever laid a finger on me") then actor wipes off her lip stick. (Goes with the lyrics; "I'm done with it")
Mid-shot	Eye-level	Tracks the actor as she walks	Actor is walking through the same forest but is further along to show that she has been walking for a long time ("This is the start of how it all ends")
Mid-shot	Eye-level	None	The actor walks towards the camera whilst singing ("they use to shout my name now they whisper it, Im speeding up and this is the red orange yellow flicker beat sparking up my heart")
Mid-shot	Eye-level	Tracks the actor as she walks	Actor is walking through the same forest but is further along to show that she has been walking for a long time ("we're at the start, the colours disappear I never watch the stars, theres so much down here, so I just try, keep up with the red orange yellow flicker beat sparking up my heart")
Close up shot	Eye-level	none	Actor looks at the camera ("beat")
Close up shot	Eye-level	none	Shot of actors left side profile ("beat")
Close up shot	Eye-level	none	Shot of actors right side profile ("beat")
Close up shot	Eye-level	none	Actor looks at the camera ("beat")
Distant-shot	High angle shot	Slight panning across to show the scenery	The actor is at the edge of forest looking into the distance ("mmmmmm")

CD Cover Analysis

CD cover analysis

We can see that this album cover follows the conventions of its genre (which is pop), we can see this through the fact that it uses close up shots which is a generic convention that has been used by many other pop artists e.g.. Rihanna, Lady Gaga, Demi Lovato, Jason Derulo, Justin Bieber etc. This CD cover also uses direct mode of address which again is not uncommon in CD covers of this genre. Close up shot are usually used to show the audience the artists identity and so that there album stands out to fans, it also enables them to know who the artist is. CD covers of this genre tend to vary a lot in colour schemes as they can be colourful or not be very colourful. However there are many examples of pop artists using a black and white colour scheme for example; Beyoncé, Britney Spears, Lady Gaga and many others have used a black and white colour scheme.

The writing on Jessie J's CD cover is the only thing on the CD that is not black or white, this makes her name stand out which would help her audience to identify her album on a shelf at a shop. The font that Jessie J uses is also a font that represents her as an artist as it is a font that she uses in her music videos and on her follow up album cover, therefore the font acts as a symbol of Jessie J. It is very common for artist to do this, example of artists that have their own font are; Ed Sheeran, Adele, Little Mix, Rihanna and many others. Jessie j's font fits with the genre of music as it is curly and big which compliments the style of music.

In the image, Jessie J is wearing black lipstick and black nail polish which could be due to her personal style or perhaps due to her personal influences (e.g. she my be influenced by gothic culture). This shows some of her individuality within the genre of pop. 

People may buy this album because of influences from their niche group which would provide them with a sense of belonging. Audience members may also be able to relate to the artists style. The name of the album is in smaller writing then the artists name which suggests that it is not as important.

The back of the CD is very plain and only has the names of the songs on the album, as well as the production details in small print. the colour (white) also matches the background of the front cover.

The font used for the song list is bold and big and it is all in capitals which reflect the pop genre and stands out.

My Pitch

Mood Board

Style and Make-up

Due to my artists influence from gothic culture, my artists style will be relatively dark and smart, this is because my artist dresses for herself rather than anybody else.
At the beginning of the music video when she looks at herself in the mirror, her cloths will be more normal and she will be wearing more make-up, she will then wipe the make up of her face to show that she is no longer conforming and from then onwards her cloths will go against conventions.
When my artist walks through the forests, she will be wearing a very formal and elaborate black dress. I feel that because the style is so out of context, it adds to my artists rebellious nature and non-conformist personality.
My artist will be wearing minimal make-up to show that she is comfortable the way she is and wont let social norms tell her otherwise.

Style Influences

The lyrics to my chosen song suggest that my artist strives to be different/unique and does not want to be part of society, examples of these lyrics are; "I'm done with it", (the way I interpret this lyric is that she is done with conforming and being part of society) , "People talk to me, but nothing ever hits", (I interpret this lyric as the artist not being able to connect with anybody and therefore not feeling included  in society). For this reason I feel that my artist would want to stray from conventional pop music




I have researched other artists that attempt to stray from conventions and have taken influence from them to create my artists style.

Amy winhouse's style was very unique in modern day society as it is majorly influence by 50s styles which is clear from the beehive hair style as well as the clothing. This style ignores conventions of modern day artists.

Amy Winhouse's make-up is also unique as is is quiet minimal apart from the lip and eye make-up

Lady Gaga is an example of another artist that doesn't conform, this is evident from all of her unique styles such as her meat outfit which is seemingly completely random.

Gothic Culture

The "goth subculture" is a contemporary subculture found in many countries. It began in England during the early 1980s in the gothic rock scene, an offshoot of the post-punk genre.

Being a "goth" means different things to different people however, to many it highlights their indifference towards society. From my research I found that "goths" do not always have the same style or listen to the same type of music etc., however they find beauty in all things dark and possibly dead, in this way, they do not follow social norms and values, for this reason, I think that my artist would find inspiration from gothic culture and gothic culture would therefore influence her style. (My chosen song is also very dark and haunting which relates to gothic culture). 

Artist

My artist is a singer song writer who is influenced by gothic culture (which she was introduced to originally from studying gothic architecture at school, this led to her researching gothic culture and it soon became a massive part of her way of life) as well as pop rock music This is because of the fact that her parents were also interested in this type of music, however the genre of music that she produces is indie (which came about through merging her two influences). Some of the bands she cites as inspiring her were; "Arctic Monkeys" and "The Killers", She started writing songs when she was 14, This came about because of her love for piano playing. She posted her songs on youtube and on her Tumblr. Along with her music she also posts pictures and short clips of things that inspire her for example paintings, and pictures of her role models.

 These are examples of things that Lorde posts on her Tumblr which is similar to what my artist posts on her Tumblr although more personalised to her.
This gives the audiences glimpses of her personality.
Another example of an artist that uses social media to express her personality to the audience is Lana Del Rey who has her own website. here, she puts up information of tours, album and general information about her.

My artist was singed to Republic Records at the age of  15 after being spotted on youtube, she has been working on her first album for two years. This music video is for her second released song from her first album.

Republic Records has signed many other indie artists such as; James Bay and Florence and the machine -Republic Records has the prestige of an indie label but also the power to distribute globally, in particular the American market. Many acts signed with this label are very mainstream such as Taylor Swift, Drake etc.

The name of my artist is Solé, as the name has connotations of loneliness which relates to my artist as she feels that she is no part of the world. The single (yellow flicker beat) also suggests that she prefers not to be a part of society.

My Chosen Song

This is the song I have chosen to use for my music video. ("Yellow Flicker Beat" by Lorde) The genre of this song is indie.

Lyrics

I'm a princess cut from marble, smoother than a storm
And the scars that mark my body, they're silver and gold
My blood is a flood of rubies, precious stones
It keeps my veins hot, the fires find a home in me
I move through town, I'm quiet like a fire
And my necklace is of rope, I tie it and untie it

And our people talk to me, but nothing ever hits
So people talk to me, and all the voices just burn holes
I'm done with it (ooh)

This is the start of how it all ever ends
They used to shout my name, now they whisper it
I'm speeding up and this is the
Red, orange, yellow flicker beat sparking up my heart
We rip the start, the colors disappear
I never watch the stars there's so much down here
So I just try to keep up with them
Red, orange, yellow flicker beat sparking up my heart

I dream all year, but they're not the same kinds
And the shivers move down my shoulder blades in double time

And now people talk to me I'm slipping out of reach now
People talk to me, and all their faces blur
But I got my fingers laced together and I made a little prison
And I'm locking up everyone that ever laid a finger on me
I'm done with it (ooh)

This is the start of how it all ever ends
They used to shout my name, now they whisper it
I'm speeding up and this is the
Red, orange, yellow flicker beat sparking up my heart
We rip the start, the colors disappear
I never watch the stars there's so much down here
So I just try to keep up with them
Red, orange, yellow flicker beat sparking up my heart

And this is the red, orange, yellow flicker beat
Sparking up my heart
And this is the red, orange, yellow flicker beat-beat-beat-beat