Audience theory

Psychologist Bandura created an experiment where children from Stanford nursery were made to watch a clip of adults violently attacking a "bobo doll". The children were then left in a room where there was a bobo doll of there own that they could play with. Bandura found that due to watching adults being violent towards the bobo doll, the children were more likely to display aggressive behaviour. This research supports Katz and Lazerfeld's hypodermic needle idea as it shows that children act immediately on what they see in the media. It also promotes the idea that children are very likely to imitate what they see people that they perceive as role models do. 

In opposition to this theory, some theorists would argue that the consumption of violent images may be helpful rather than harmful as it may be a way the audience members release their violent impulses which would make them less likely to imitate violent behaviour.

Shoot

The re-shoot went very well and the lighting was much better the second time due to the time of day.

I laid out the setting so the it had a Gothic look, I also used dark props to emphasize this. I made this particular scene look as though it had been abandoned, to achieve this I paid attention to small details such as the arrangement of the chairs and the wine glasses as well as the cutlery and soviets.

Audience Theory (Katz and Lazerfeld)

The "hypodermic needle" theory implies that media texts have a direct and powerful effect on its audience and can have a huge effect on the behaviour and communication of the them. This effect has also been likened to a bullet as the effects are immediate. Katz and Lazerfeld suggest that media has the power to "brainwash" huge populations.



Example of theory

Goodwin (Star text)

Star text is an important part of an artists image as it gives the audience an idea of who the artist is based on there physical cues such as the artists cloths and make-up. An artists star text can also be seen from some of the things the artist does e.g. things she/he says on social media. Many artist also can be recognised due to small things that make up their star text.

Audience Theory

Theorists Blulmer and Katz came up with an audience theory which was developed from Lasswells theory (1948). Blulmer and Katz stated that audiences can be attracted to media texts due to a variety of reasons e.g.;
Diversion- To distract them from everyday life and problem they may be facing.
Personal Relationships- Using media as a form of interaction (a way to cope with loneliness).
Personal identity- Audience members may see themselves within media texts or may learn ways to deal with situations.
Surveillance- Media texts can help to keep us informed about world events. also use to satisfy curiosity and general interests.


All of these reasons that people use media can help them in many ways e.g.
-Learning
-Can help with personal identity issues
-Can help with issues of aggression and violence

Magazine advert Research

Magazine adverts for albums tend to follow a similar theme to the actual album cover which enables target audience members to identify the album.
Here is an example of a magazine advert following the theme of the actual album. In this case the same picture is used. In all cases artists use the same font for the magazine advert as they do for the album which promotes the artists identity.
The magazine advert tends to inform the audience of singles that are on the album (usually singles that have already been released), which we can see from this example.

The information that is usually show on the magazine advert is;
-Date of release
-Record label
-Website of record label
-Name of artist
-Name of album





The writing and information for magazine adverts tend to be placed at the bottom however this may vary. e.g.

Actor

The actor that I have used to portray my artist is Helena, this is because she is a very capable and keen actress that I believe can portray my artist very well. She is also a very convenient actor to use as she attends Park High Sixth form, therefore I can reach her very easily. Helena has had a lot of experience acting as she completed a GCSE in drama therefore she will be comfortable playing the role and portraying different emotions.

Re-shoot Schedule

I have decided to re-shoot the indoor scenes of my music video on the 9th of January as my artist is available at this time. I did not need to consider the weather as the shot is going to be indoors. I will re-shoot these shot at about 5:00pm as it will be dark outside which would improve the lighting and make the footage look better. I will arrange and lay out the setting at 4:00pm so that I have plenty of time before filming. I will use this time to set up the lights, tripod, camera and design the scene (mainly the dining table scene).

Filming

I shot all of the outdoor scenes for my music video on the 5th of December as planned, however I did not manage to shoot the indoor scenes correctly as the lighting was incorrect due to the time of day (it was too bright outside which disrupted the indoor lighting), therefore I have decided to re-shoot all of my indoor scenes in the evening instead.